“Be concise, be clear, and be memorable,” I answered yesterday when an entrepreneur asked for some advice on how she could prepare for this Thursday’s Shark Tank Orlando casting call. Each business vying to appear on Shark Tank only has one minute to pitch to a casting person/producer, which mimics many other business and investment situations. For instance, each week I attend 1 or 2 business networking events, and it is unbelievably refreshing (and rare) when someone proves they value your time by being brief.
Entrepreneur Magazine’s Carmine Gallo has a 4-step exercise for how to map out those precious seconds in a one minute business pitch, by answering the following questions:
- What do you do?
- What problem do you solve?
- How is your product or service different?
- Why should I care?
Most experienced entrepreneurs could take any one of those questions and rattle off a 5-10 minute speech — these are the questions that keep us up at night.
Take a few minutes now and jot down your one minute business pitch based on answering the questions above, using only a couple of sentences for each answer. Try it out with a friend. Keep refining and you’ll be well on your way to pitching to the Sharks or anyone else.
Feel free to add your one minute business pitch as a comment!