$46,275,000 invested by the Sharks to date

BevBuckle – Beer Belt Buckle from Shark Tank


Season 4, Episode 1

BevBuckle website
BevBuckle on Facebook

People: Jay Kriner
Original Offer to the Sharks: $50,000 for a 10% stake

Wow. This beer buckle is pretty cool, great for outdoor sporting events, fishing, etc. I’ve never seen anything like it on Shark Tank or elsewhere.

From the BevBuckle website
From an idea started in 2002 in San Marcos, Texas came a visionary concept of a belt buckle that could retract down and be spring loaded to hold a beverage hands free. So it began… Since the founder Jay was unable to afford the patent process at the time, he worked on the concept and design for years using basic drawing and the finest of “Windows Paint” on his old computer. In 2005 Jay named his idea, “The Beer Buckle” a.k.a. “BevBuckle!” This same year he quickly bought the web domains and it was all down hill from there. It’s been a long and rough road, but a consistent will, has driven Jay to follow through on this, one of his many novel ideas.

Presently, Beer Clothing Company, LLC is a clothing and accessory company that holds a U.S. Patent and many patent pending designs under its belt. Our most popular design, “BevBuckle!” also known as “The BeerBuckle” is an amazing retractable beverage holding belt buckle. Not just a caddy novelty item, but a functional fashion accessory that has already found its way into the wardrobes of many people across the U.S., including many popular musicians.

Will the Sharks buckle up — grab your favorite beer and stay tuned!

Spoiler Alert Below

Did BevBuckle make a deal on Shark Tank? YES

The Deal: $50,000 for 51% Stake


Barbara Corcoran


About Author

Andrew, a Chicago-based web professional and entrepreneur, has owned and operated InTheSharkTank since 2011. Some of his favorite past Shark Tank business pitches include UniKey, Lollacup, Daisy Cakes, and Pork Barrel BBQ. When he's not busy running the website or live-tweeting, Andrew actively pursues disappointment by following the Chicago Cubs, Bears, and Bulls. Google+

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