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Cate App – Cheaters Mobile App from Shark Tank

By   /   September 21, 2012  /   6 Comments

Season 4, Episode 2

Cate App website
Cate App on Twitter
Cate App on Facebook

People: Neal Desai
Original Offer to the Sharks: $50,000 for 5% stake

One of the most intriguing pitches in recent memory, the Cate App (stands for “call and text eraser”) is designed to help cheaters cheat on their significant others. It boasts a variety of features and is currently available on the Android platform (iPhone and BlackBerry versions coming soon, according to the website). The app does exactly what the title states — it erases calls and texts. The app itself is hidden on a mobile device, too. Instead of a normal app icon, you punch in a code to open it. Pretty slick, and it’s getting good reviews after being released on the Android Market back in June.

Cate App was created by a police officer named Phillip Immler, who is also in law school. He created Cate because of a friend who went through a nasty divorce because his wife “was finding things” on his phone. This begs the question…what if his friend’s wife had found the Cate App instead? Also as a police officer, Mr. Immler believes his app can help to reduce the number of domestic violence situations that originate from evidence of cheating found on a mobile phone.

In an interview earlier this summer Mr. Immler insists “I don’t condone cheating, no.” This sentiment might be a tough sell to the Sharks, who no doubt are interested in technology-based businesses. However, this looks like a clear conflict of interest for many investors.

So will the Sharks “cheat” on their other businesses by investing in this product — stay tuned!

Spoiler Alert – Below Video

Did Cate App make a deal on Shark Tank? YES

The Deal: $70,000 for 35% Stake

Investors:

Daymond John

Kevin O'Leary

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About the author

Owner

Andrew, a Chicago-based web professional and entrepreneur, has owned and operated InTheSharkTank since 2011. Some of his favorite past Shark Tank business pitches include UniKey, Lollacup, Daisy Cakes, and Pork Barrel BBQ. When he's not busy running the website or live-tweeting, Andrew actively pursues disappointment by following the Chicago Cubs, Bears, and Bulls. Google+

6 Comments

  1. Cindy Fowler says:

    Sorry Shark Tank…tonights show put a bad taste in my mouth. Where are your products that are economy friendly that send a positive message? Everything on tonight was ridiculously over priced and was in poor taste. Ice cream? As if 31 flavors isn’t enough? $295 to improve your image? An app to help cheaters cheat? America has enough ice cream and weight issues, along with image problems and plenty of cheaters that actually deserve to get caught.

    My product is inexpensive, fun and puts smiles on peoples faces. We want to help raise awareness for certain illnesses and try to donate to a great cause when we can…(homeless families, humane society) I honestly have no words for what people call entertaining, but in reality… we all have young children that are influenced by these shows and see that they are rewarded for making asses of themselves.

    I have to thank you Shark Tank for a few good years, but I’m just not a big fan anymore. Sorry. :(

    Cindy

  2. Tim McEneny says:

    Cindy….At the risk of sounding like Mr. Wonderful, Kevin O’Leary, the marketplace will decide if these businesses are successful. I’m not sure what you meant by “economy friendly”. To me, if a business is successful, the economy benefits.

    I do agree that paying $297 to Alpha M to learn how to dress better is a joke. The marketplace will vote with their wallets (or not).

    I don’t think every business needs to be positive or in good taste. The goal should be to serve the needs of your customesr and make money for the shareholders. As long as this is done legally, I have no issue.

    BTW, what is your product? I’ll mention it on my blog.

  3. How does this app compare to Shady SMS 3.0? Looks like Shady SMS has been around for years, has better comments, and is much more powerful software. The screenshots look really cool, and actually have proper Android 4.0 design :-)

  4. Frankly says:

    What a great con.

    Any app developer knows it can NOT be done on the iphone.

    Apple blocks all apps like this. You can not intercept a call or text.

    Yet his pitch said he had an iphone app.

    Get a refund!

  5. Cindy Fowler says:

    Hi Tim,

    All I have to say is, with today’s economy, we need products that people can afford. Not one product on that episode was remotely affordable for anyone. I just think it’s a shame that they would put something on with such poor taste when so many other companies have wonderful products that everyone can actually benefit from. This guy didn’t even come up with the idea and the product is made to benefit cheaters. Why would anyone want to encourage this? I don’t care that there are products out there on the market like this…I just don’t think it’s a great idea to glorify and reward people that do nothing to better our society. Everyday the wrong people get rewarded or recognition just for “entertainment purposes” and it’s a damn shame.

    Thanks Tim for your input! Best of luck to you. I will check out your blog.

  6. Arno says:

    The CATEapp has a huge market and the guy selling it hustled the sharks hard. Who cares if its not “moral” to cheat, ppl does it anyway. Hes guna become rich and live in luxury while ppl whines. You live and then you die… Might as well live comfortably

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