Season 4, Episode 3
People: Liz and Dan Holtz
Original Offer to the Sharks: $200,000 for 10% stake
Liz Lovely is a Vermont-based cookie business run by a unique couple (and a team) who specialize in gluten-free and vegan cookies. In 2003, Liz and Dan were tired of eating alternative baking company cookies from California and decided to start their own baking business. Over the next few months Liz perfected their recipes and the couple got their big break by sneaking their homemade cookies into a meeting at Whole Foods’ office (uninvited) in Maryland. A month later, Whole Foods got back to them and the rest is history.
The branding of the cookies and the quality of the Liz Lovely website is excellent. It very effectively communicates the company’s mission to bring joy through their vegan and gluten-free cookies. The cookies have 100% natural ingredients and are mixed and baked in Liz Lovely’s facility in the Green Mountains of Vermont.
So, will the Sharks bite into this cookie business? Stay tuned!
Spoiler Alert – Below Video
Did Liz Lovely make a deal on Shark Tank? NO
“You’re a really good sales guy…I just hate your product.” – Kevin O’Leary