Season 4, Episode 3

PostureNOW website
PostureNOW on Twitter
PostureNOW on Facebook

People: Matt Franklin and Mike Lane (and Jonathan Roberts and Anna Trebunskaya from “Dancing with the Stars”)

Original Offer to the Sharks: $100,000 for 15% stake

PostureNOW is a posture improvement/correction device developed by two businessmen from Portland and New York, respectively. Seeking to solve the “universal problem” of poor posture, PostureNOW is an answer to anyone who works at a computer or sitting down all day. Based on their audition video (below), Matt and Mike have a good sense of humor and we hope their pitch to the Sharks is as good-natured and funny as their pitch to the show’s casting department.

The device itself can be worn on the inside or outside of clothing, and clearly provides a benefit to the wearer, without the “dreaded apparatus” of an outdated or unsightly device. According to the PostureNOW website, PostureNOW is comprised of “two comfortable neoprane armbands, connected by a flexible elastic tension band. It improves your posture using the principal of muscle memory: When your shoulders hunch forward, the PostureNOW posture brace reminds you to pull your shoulders back, essentially creating the habit of good posture. ”

PostureNOW looks well positioned for their Shark Tank pitch…so will the Sharks align themselves with these entrepreneurs? Stay tuned!

Spoiler Alert – Below Videos

Did PostureNOW make a deal on Shark Tank? YES

The Deal: $100,000 for 30% Stake + $5/unit royalty

Investors: