$46,275,000 invested by the Sharks to date

PostureNOW – Posture Brace / Correction Device from Shark Tank


Posture Now - Correction Device and Brace

Season 4, Episode 3

PostureNOW website
PostureNOW on Twitter
PostureNOW on Facebook

People: Matt Franklin and Mike Lane (and Jonathan Roberts and Anna Trebunskaya from “Dancing with the Stars”)

Original Offer to the Sharks: $100,000 for 15% stake

PostureNOW is a posture improvement/correction device developed by two businessmen from Portland and New York, respectively. Seeking to solve the “universal problem” of poor posture, PostureNOW is an answer to anyone who works at a computer or sitting down all day. Based on their audition video (below), Matt and Mike have a good sense of humor and we hope their pitch to the Sharks is as good-natured and funny as their pitch to the show’s casting department.

The device itself can be worn on the inside or outside of clothing, and clearly provides a benefit to the wearer, without the “dreaded apparatus” of an outdated or unsightly device. According to the PostureNOW website, PostureNOW is comprised of “two comfortable neoprane armbands, connected by a flexible elastic tension band. It improves your posture using the principal of muscle memory: When your shoulders hunch forward, the PostureNOW posture brace reminds you to pull your shoulders back, essentially creating the habit of good posture. ”

PostureNOW looks well positioned for their Shark Tank pitch…so will the Sharks align themselves with these entrepreneurs? Stay tuned!

Spoiler Alert – Below Videos

Did PostureNOW make a deal on Shark Tank? YES

The Deal: $100,000 for 30% Stake + $5/unit royalty


Mark Cuban


About Author

Andrew, a Chicago-based web professional and entrepreneur, has owned and operated InTheSharkTank since 2011. Some of his favorite past Shark Tank business pitches include UniKey, Lollacup, Daisy Cakes, and Pork Barrel BBQ. When he's not busy running the website or live-tweeting, Andrew actively pursues disappointment by following the Chicago Cubs, Bears, and Bulls. Google+

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