$46,275,000 invested by the Sharks to date

4 Steps to the Perfect One Minute Business Pitch


“Be concise, be clear, and be memorable,” I answered yesterday when an entrepreneur asked for some advice on how she could prepare for this Thursday’s Shark Tank Orlando casting call. Each business vying to appear on Shark Tank only has one minute to pitch to a casting person/producer, which mimics many other business and investment situations. For instance, each week I attend 1 or 2 business networking events, and it is unbelievably refreshing (and rare) when someone proves they value your time by being brief.

Entrepreneur Magazine’s Carmine Gallo has a 4-step exercise for how to map out those precious seconds in a one minute business pitch, by answering the following questions:

  1. What do you do?
  2. What problem do you solve?
  3. How is your product or service different?
  4. Why should I care?

Most experienced entrepreneurs could take any one of those questions and rattle off a 5-10 minute speech — these are the questions that keep us up at night.

Take a few minutes now and jot down your one minute business pitch based on answering the questions above, using only a couple of sentences for each answer. Try it out with a friend. Keep refining and you’ll be well on your way to pitching to the Sharks or anyone else.

Feel free to add your one minute business pitch as a comment!


About Author

Andrew, a Chicago-based web professional and entrepreneur, has owned and operated InTheSharkTank since 2011. Some of his favorite past Shark Tank business pitches include UniKey, Lollacup, Daisy Cakes, and Pork Barrel BBQ. When he's not busy running the website or live-tweeting, Andrew actively pursues disappointment by following the Chicago Cubs, Bears, and Bulls. Google+


  1. Check out the beach pillow from heaven. The waterbed for your head. How do you think we would do on the show.

  2. Nice post. I’m still working on cutting this down but my pitch at the Shark Tank open casting call was basically this…

    “Back in 2007 I took up training Mixed Martial Arts and I loved it. But I hated my poorly deigned synthetic gear bag because it turned into a stinky science experiment as soon as you put any used gear in it. So I came up with the idea to make sports gear using hemp textiles.

    Hemp is the perfect material for all kinds of sports gear because it solves so many problems. It’s anti-microbial, so fungus and mold can’t grow on it, it’s pourus so it breathes well allowing gear to air out, it’s also the worlds strongest natural fiber. On top of all of that, it’s very eco-firndly.

    Until now hemp has been severely underutilized and poorly marketed. I’m changing this with functional design that branding that appeals to smart, active independent individuals.

    Datsusara is now a successful global brand, we’re growing 30% per year with no paid advertising, and no external funding. I’m here because I want a strategic partner that will work with me to take the company to the next level and join the hemp revolution.”

  3. Hi Andrew,
    Thank you so much for taking the time to write this post. I have been endlessly searching the web for more clues and tips on how to pitch my product to Shark Tank. Would love to hear your feedback on my pitch and if it perks your interest.

    PetPeePee is the first and ONLY product on the market that uses Naturally Blended Minerals from the Dead Sea to remove dog and cat urine odor. Invented by my father over 10 years ago as a mom and pop business, PetPeePee is a local treasure.

    I graduated from Florida State University in 2009 and joined the family business. Upon joining, I realized that our solution was truly unique and had to be all over the country/world. We decided to put ‘our service in a bottle’ and market it to pet owners all across the country. Simply by going store to store, city to city we are currently in 75 pet stores and the feedback is remarkable!

    PetPeePee Product is odor-free, organic, natural, eco-friendly and safe enough that I can drink it- (at this point I would take a swig of our product-which is disgusting). PetPeePee is the only product on the market that actually works to remove pet stains and odors and once pet owners try it, they never use any thing else!

    Put PetPeePee on Shark Tank and I promise you, I will get the sharks to laugh, cry and fight at a chance to be sucessful with PetPeePee!

  4. Hi Andrew!
    Thanks for sharing all the great info on this site…not only for hopeful applicants like myself but for the fun an inspiring tidbits from the show! I am a Registered Nurse turned Mompreneur. I created an amazing line of Eco-friendly health accessories that make whole-foods and home made drinks and snacks convenient, fun, AND environmentally significant.
    Did you know that fresh pressed organic juices and smoothies have the power to heal diseases like diabetes and cancer? There is a growing trend towards a whole-foods plant based diet and my reusable Cool Straw and Cool Cap make eating health-boosting superfoods so much easier. Wouldn’t you love to put longevity in a blender and sip it at your desk?
    Did you also know that over 500,000 disposable straws were collected on beaches worldwide in 2011? That doesn’t include the number that ended up in the landfill or worse, in our oceans. Our products help Americans lean towards healthier habits AND alleviate the Eco-burden of disposable plastics. Detoxifying smoothies have not only helped me keep my girlie figure after 4 kids but they’ve taken me through my 4th half marathon in the top 5% of all women.
    They’ve also gotten all 4 of my children drinking kale for breakfast. What kid drinks kale??! I have something special and my business is something special. It’s brand new and gaining momentum. We just partnered with Ocean Conservancy for a giveaway. I am thrilled to be affiliated with such a noteworthy environmental organization.
    Raising a green juice glass in hopes you’ll like my story!

  5. I have a T shirt line. But! Not just a t shirt line. It’s the first urban T shirt line to do what? Stay tooned. Sillywillysays: I’m a trend setter.

  6. Take a few minutes and go to my website if my product line does not get your interest within a few minute I’ll be amazed. Cook anything from a cake to a whole pig inside while grilling on top. 7 sizes over forty two products I build everyone myself and have sold millions with not one returned ever in 30 years.
    Check out my big event marketing rig and lots of short and full length videos.
    Step out the way George Forman I’m coming.

  7. For most of the pitches I’ve seen on Shark Tank, the sticking point is #4. Instead of focusing on why the investor should care or why buyers would care, the inventor/developer almost always tells why they care personally about the product. The problem, of course, is that just because you think it’s the best thing since sliced bread, doesn’t mean the masses need or want your new creation.

  8. This is very helpful advice! I have a 19 year old son who has a lot of great business ideas and is thinking of attending a casting call for In the Shark Tank. I don’t want to share them here because they are his personal ideas, and I wouldn’t want to share his creativity with anyone else for free! I can wait to watch the new season and see how well the contestants do!

  9. I ahve a very good foot product that soften the feet, and the results are guaranteed, when used as directed. I have sold a lot of them and everyone was pleased when they used them , the market for beauty shops and nail solons, also anyone that want there feet free of corns callus or just dry skin . the market is wide open for this product.Please give me a chance to show you my product. Sincerely Betty Palmer.

  10. Hey Andrew guess what?! My pitch made it to the Sharks! I was chosen to be on ABC’s The View for a special ‘Shark Tank’ episode where I pitched to Lori, Mark & Daymond. What an incredible experience. Thanks for your blog! You never know unless you try…

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