$46,275,000 invested by the Sharks to date

Tips from the Tank: Set Yourself up for Success


One of the best ways for entrepreneurs to set themselves up for success—either in the Shark Tank or in the real world—is to figure out exactly what success means for you and your business. While the recipe for success is different for every business, Shark Tank guests are generally looking for one or more of these three C’s:

  • Capital
  • Connections
  • Counsel

Take SurfSet Fitness, for example, who first appeared in Season Four. When Mike Hartwick and Sarah Ponn first entered the tank, they asked the Sharks for a $150,000 investment in exchange for 10% equity in their company. The Sharks liked the dry land surf-based fitness company, but they quickly something that the owners did not: that significantly more capital was needed in order to put their business plan into action. Mark’s the first Shark to plant the seed with $300,000 offer, double Mike and Sarah’s original ask. Other Sharks make lower offers (along with lower equity), but Mark’s offer stuck, and they took it.

Mission Belt Company, on the other hand, was looking for a completely different definition of success. Owner Nate Holzapfel demonstrated his salesmanship and passion throughout the pitch, but told the Sharks he really needed the apparel and accessory industry connections. Daymond was impressed by Nate’s hustle and sales skills, and with his deep connections within the fashion industry, it was a perfect match.

Whether it’s about capital, connections, or counsel, take some time to figure out your businesses recipe for success. Then, figure out your strategy for putting together whatever pieces you don’t already have, and building up your business.

How have you set your business up for success?


About Author

Carolyn is a 20-something marketing professional from Chicago, and she's been working with InTheSharkTank since August 2011. Some of her favorite past Shark Tank contestants are Litter SF, REMYXX, and Villy Customs. When she's not busy live-tweeting the show, Carolyn likes reading on her Kindle, exploring the city, and getting in touch with her inner Betty Crocker. Google+

1 Comment

  1. I love the show; I am a small business owner with hopes to get on your show; thanks for giving hope to others that sucess is possible!

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